Yahoo! Behavioral
Targeting (BT) enables advertisers to target consumers with
expressed interest in a category or specific product. Yahoo! BT
goes beyond the more common rules-based segmentation or clustering
of users by sites visited.
Our solution is powered by sophisticated modeling technology based on extensive online interactions that include searches, page-views and ad interactions. With these models, Yahoo! identifies what consumers are interested in and predicts where they sit in the Awareness-Consideration-Purchase funnel. We use proprietary techniques to aggregate these large-scale audiences that enable our marketing partners to deliver relevant messages to granular segmented audiences.
Today we reflect these audiences in two levels:
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Shoppers: consumers who are ready to buy—they are intensively searching for, or interacting with, content related to a certain category
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Engagers: consumers who are researching possible future purchases—they have separated themselves from the rest of our user population by focusing their time in a specific category of information, but not as intensively as our Shoppers
Yahoo! has over 450 different categories of user interests in a number of primary areas of focus, including:
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Automotive
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Consumer Packaged Goods
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Entertainment
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Finance
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Lifestages
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Pharma/Health Care
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Retail
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Small Business and B2B
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Sports
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Technology
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Telecommunications
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Travel
Reach Large, Qualified Audiences with Focused Messages with a Total Targeting Solution: Yahoo! Targeting solutions, including Behavioral Targeting, Demographic Targeting, Geographic Targeting, and other targeting options, can be combined to help you reach massive audiences with very focused messages to achieve your marketing objectives.
Click here to see a presentation on how behavioral targeting can work for you.
Contact us today to get started!
